In April 1970, David Brower founded Earth Day and coined the slogan
“Think globally, act locally.” It is a term that can be, and is, applied
widely outside the environmental movement. According to New Geography
the phrase “exemplifies the millennial generation’s outlook towards
implementing societal changes on a direct, local level, and their belief
in changing the world one community at a time.”
Last month I ended my column with the words “A universal method of
training and certification is the only way to manage this
(technological) change in a way that will minimize disruption across the
trucking industry while defining the job of the truck operator in a
rapidly changing market. That’s what we need to attract new blood.”
That statement is a global one, not a local one. Big ideas are great,
but we need to be able to act on them as individuals to bring them to
fruition. This is outside our individual sphere of influence. So, what
do we do if we want to influence change?
One way to influence change is to throw your support behind people
like Shelley Uvanile-Hesch and the Women’s Trucking Federation of Canada
Shelley is a full-time truck driver and founder of WTFC. Don’t let
the name of her organization deceive you, it’s not for women only.
Although its focus is to assist women breaking into the trucking
industry, it does so by focusing on training and mentorship. She brings
together experienced truck drivers with newly licensed truck drivers,
integrity-based carriers, and training organizations. As she likes to
say, WTFC is about creating a network for drivers, created by drivers.
The WTFC slogan is “Join our drive to drive.”
Whereas I have the privilege of presenting my thoughts and ideas in
this column each month, WTFC brings training to the front line. It does
some great grassroots social media work such as creating mentoring
groups that bring seasoned drivers and new drivers together.
WTFC is a non-profit group, run by a board of professional drivers.
WTFC provides a wonderful place for those interested in joining the
trucking industry to go for a driver’s perspective on the industry. Go
to the WTFC website and to its Facebook page to get the full picture.
Shelley and her associates in the women’s trucking movement deserve
huge kudos for the efforts they are putting forth. They are making a
difference while still driving full-time. It’s a huge challenge for
them. But this is what happens when drivers that live and breathe
trucking get sick and tired of watching from the sidelines and jump in
feet first to make a difference.
We can support them and participate ourselves by becoming a member of
the organization. This is an effective way to bring the expertise and
experience of drivers to the cutting edge of the rapid changes that are
happening right now in the trucking industry.
Another effective way to act locally and influence change is to speak
up within your own company. Don’t underestimate the power of your own
Any credible employer values the front-line experience you bring to
their organization. After all, you as a driver are the face of the
company you work for. Don’t underestimate the importance of your
position in this regard. In fact, I’m surprised that we spend so little
time bringing customer service training to the driver.
How often do you, as the driver, end up solving customer service
issues on the loading dock? It happens all the time. I have a feeling
that drivers will be taking on a larger role in the customer service and
public relations fronts as we move forward.
So, joining organizations that represent the interests of drivers and
speaking up as a driving professional within your own company are just
two ways of acting out on a local level and influencing broader change.
It’s incremental change, but it works.
Source of article click here : Truck News