- The new pavilion provides Mercedes-Benz Trucks customers with an immersive experience and extensive information about battery-electric long-haul trucks.
- Experience World is part of a wide-ranging series of events at the Wörth site.
- The focus is on the transformation to e-mobility, offering a visual counterpoint to the existing Customer Center.
- Long-term use: The pavilion can be programmed with changing themes.
- Stina Fagerman, Head of Marketing, Sales and Services at Mercedes-Benz Trucks: “The modern eActros 600 Experience World is a purely visual reflection of our aspiration to ensure the sustainable mobility of tomorrow with innovative products and services. At the same time, our pavilion presents the eActros 600 as part of an integrated solution for getting started with e-mobility.”
Leinfelden-Echterdingen/Wörth am Rhein – Minimalist design, clear lines, aerodynamic shape, high-tech features: In many ways, Mercedes-Benz Trucks is beginning a new era in the transport industry with the Mercedes-Benz eActros 600, which is specially designed for battery-electric long-haul transport, with the start of series production planned for the end of 2024. These attributes not only characterize the vehicle itself, but also the specially built eActros 600 Experience World at the Customer Center in Wörth. Here, customers of Mercedes-Benz Trucks can experience the all-electric truck in a wide range of media formats that provide all of the important information about the vehicle and related services. At the same time, the pavilion offers insight into the history of Mercedes-Benz Trucks and the enterprise’s plant at the Wörth site.
Stina Fagerman, Head of Marketing, Sales and Services at Mercedes-Benz Trucks: “The modern eActros 600 Experience World is a purely visual reflection of our aspiration to ensure the sustainable mobility of tomorrow with innovative products and services. At the same time, our pavilion presents the eActros 600 as part of an integrated solution for getting started with e-mobility.”
Future-oriented architecture
Deliberately designed as a counterpoint to the Wörth Customer Center, the eActros 600 Experience World embodies the mobility of the future and is intended to represent the paradigm shift from diesel to electricity. Its organic curves, white color, and natural materials symbolize the locally CO2-neutral road freight transport of the immediate future. This free-standing, self-supporting pavilion is constructed of sustainable wood and, thanks to its rounded shape, provides a striking contrast to the more conventionally rectangular Customer Center. The curves of the pavilion walls naturally overlap one another, with several themed islands flowing together in the compact interior. The overall appearance of the pavilion, designed with materials like fiberboard, stainless steel, rubber, and glass, has an uncluttered look and thus provides the ideal setting for the new eActros 600, which is setting new standards with its clean design, among other things.
A visit to the eActros 600 Experience World starts in the cinema with a short promotional film about Mercedes-Benz Trucks and the plant in Wörth. This is followed by a station with large touchscreens on which visitors can explore the various aspects of e-mobility and the eActros 600 – with a particular focus on comfort and design, profitability, sustainability, and services such as eConsulting. On the outside, a 23-meter-long LED wall shows several amazing films about the eActros 600. Finally, the highlight of the pavilion is the vehicle itself, presented in an open semicircle covering 120 square meters, with a 40-square-meter LED wall and a lighting installation.
The eActros 600 Experience World also includes a consultation area, a temporary workspace for customers, and space for special exhibitions. The pavilion is designed for long-term use and can be programmed with changing themes.
The eActros 600 Experience World can be visited during the regular opening hours of the Customer Center at the Mercedes-Benz Wörth plant. It is part of a comprehensive experience and communication concept for Mercedes-Benz Trucks customers. For the next 18 months or so, this also includes an experience to drive the eActros 600 on select routes in southwest Germany for customers from all over Europe, as well as guided tours through the eTruck Charging Park and the world’s largest assembly plant of Mercedes-Benz Trucks in Wörth.
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